Project selection criteria

At WE DO GOOD, we rigorously select projects to offer investors innovative, high-impact opportunities. However, we do not provide investment advice or opinions on the likelihood of success of projects. Projects must comply with our terms and conditions of use.

Below are our selection criteria and the factors we take into account when analyzing projects :

The WE DO GOOD selection process

To ensure that each project meets our criteria, we have implemented a multi-step selection process :

1

Submit your pitch deck

Project leaders complete a detailed application presenting their initiative, business plan, team, and vision.

2

Preliminary analysis

Our team conducts an initial assessment to verify the project’s eligibility based on our basic criteria. “How is my project analyzed?

3

Selection Committee

A committee conducts an in-depth analysis of the project, examining its financial, technical, legal, and impact aspects.

4

Personalized support

The selected projects receive support to optimize their fundraising campaigns and maximize their chances of success.

Despite rigorous selection, no investment is risk-free.

Project Requirements & Restrictions

Legal obligations

Company, association, or other organization located in the eurozone, the United Kingdom, or Switzerland.

Provide the information and documents necessary to verify your identity (KYB) and that of your company to our payment service provider, Lemonway.

The legal representative must not have any entries in the criminal record. 

If the company is more than one year old, provide the financial statements for the previous fiscal years.

The company must not be subject to bankruptcy, insolvency, judicial liquidation, etc.

To guarantee the accuracy of the documents and information provided.

Commercial obligations for fundraising

  • Description of the team behind the project.
  • Presentation of the company and its strategy.
  • Detailed financial forecast covering at least three years (five years for start-ups)
  • Up to the last three financial statements, if available

If the company is more than one year old, provide the financial statements for the previous fiscal years.

Quarterly communications are expected as a minimum.

Commercial obligations for fundraising

The manager must work full-time in the company.

  • The accounts must be certified by an independent accountant.
  • The annual accounts must be sent to WE DO GOOD.

Ineligible activities

Activities that are illegal under the laws of the host country, regulations, conventions, and international agreements.
Projects that reproduce intellectual property without authorization.

Extraction of natural resources without sustainability measures. Intensive livestock farming or unsustainable agriculture.

Projects related to the production or trade of weapons.

Projects related to or involving deforestation.

Business models based 100% on advertising.

If the company is more than one year old, provide the financial statements for the previous fiscal years.

The company must not be subject to bankruptcy, insolvency, judicial liquidation, etc.

To guarantee the accuracy of the documents and information provided.

Infrastructure projects for the extraction and distribution of fossil fuels.

Activities requiring further study

Legal obligations​

Be a registered legal entity

Company, association, or other organization located in the eurozone, the United Kingdom, or Switzerland.

Provide identification documents

Provide the information and documents necessary to verify your identity (KYB) and that of your company to our payment service provider, Lemonway.

Have no criminal record

The legal representative must not have any entries on their criminal record.

Financial transparency

If the company is more than one year old, provide the financial statements for the previous fiscal years.

Sound legal and financial position

The company must not be subject to bankruptcy, insolvency, judicial liquidation, etc.

Ensuring the accuracy of information

To guarantee the accuracy of the documents and information provided.

Commercial obligations for fundraising

Present a business plan and a deck

  • Description of the team behind the project.
  • Presentation of the company and its strategy.
  • Detailed financial forecast covering at least three years (five years for start-ups)
  • Up to the last three financial statements, if available

Be in the marketing phase

Provide the information and documents necessary to verify your identity (KYB) and that of your company to our payment service provider, Lemonway.

Actively communicate about your project to your network in order to raise funds.

The legal representative must not have any entries on their criminal record.

Have a viable business model

If the company is more than one year old, provide the financial statements for the previous fiscal years.

Ensure regular transparency after fundraising

The company must not be subject to bankruptcy, insolvency, judicial liquidation, etc.

Requirements for receiving funds

Structure your project

The manager must work full-time in the company.

Ensure transparent accounting

  • The accounts must be certified by an independent accountant.
  • The annual accounts must be sent to WE DO GOOD.

Ineligible activities

Illegal or non-compliant

Activities that are illegal under the laws of the host country, regulations, conventions, and international agreements.
Projects that reproduce intellectual property without authorization.

Not sustainable or not responsible

Extraction of natural resources without sustainability measures. Intensive livestock farming or unsustainable agriculture.

Related to armament

Projects related to the production or trade of weapons.

Related to deforestation

Projects related to or involving deforestation.

Based solely on advertising

Business models based entirely on advertising.

Incitement to hatred or violence

Racist, violent, abusive, defamatory, revisionist content. Content that glorifies war crimes or incites discrimination or hatred.

Related to gambling or speculation

Projects related to gambling. Promotion or facilitation of financial or real estate speculation.

Violating human dignity

Violation of a person’s human dignity or privacy. Connection to cults.

Extraction and distribution of fossil fuels

Infrastructure projects for the extraction and distribution of fossil fuels.

Activities requiring further study

Without positive impacts or externalities

Projects that do not have any positive impact as defined in our positive impact analysis grid. The WE DO GOOD impact committee reserves the right to reject any project that only meets the defined economic impacts.

Related to controversial sectors

The following topics must provide additional evidence of ethics and the integration of respect for human beings on a physical and intellectual level: suicide, pornography, religion, video surveillance and security, advertising.

In the field of health

Projects related to the medical field must provide additional evidence regarding ethics and studies conducted on the subject.

In connection with minors

Educational projects that would highlight the ineligibility criteria mentioned here or that include advertising aimed at minors.

Start investing with WE DO GOOD

Start investing with WE DO GOOD

Simple registration

Create your account in just a few minutes to access all the features of our platform.

Dedicated support

Our team of experts is available to answer your questions and guide you throughout your journey.

Custom selection

Use our filtering tools to find projects that align with your interests and investment goals.

They invested with WE DO GOOD

Investing in revenue sharing means supporting a different form of financing that is much more transparent than that of the financial world. By choosing to work with WE DO GOOD, I am supporting bold and responsible values.

Didier L.

In my opinion, investing in revenue sharing on WE DO GOOD means providing truly tailored, long-term financing to organizations that are working every day to build a fairer society.

Anna L.

The difference with stock markets is ethics (projects are necessarily invested in to challenge societal issues) and scale: the sums invested are collective, civic-minded, and very small.

Boris A.

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