Our committed team

We are a team of passionate professionals committed to putting finance at the service of entrepreneurs who are changing the world. We are convinced that revenue-sharing finance can reinvent business financing, and we are working on it every day!

Our values and mission

A passionate team dedicated to revolutionizing the financing of the real economy.

Une conviction

Transformer la finance en moteur puissant au service de l’économie réelle et de la transition écologique et sociale.

Une mission

Concevoir des produits financiers nouveaux : transparents, au contact de l’économie réelle, et qui redistribuent équitablement la valeur

Des valeurs

Engagement, équité, diversité, parité, autonomie, transparence, innovation : beaucoup de mots qui ont longtemps été tabous dans la finance

A conviction
Transforming finance into a powerful engine serving the real economy and ecological and social transition.
A mission
Designing new financial products: transparent, in touch with the real economy, and which redistribute value fairly
Values
Commitment, fairness, diversity, equality, autonomy, transparency, innovation: many words that have long been taboo in finance.

The faces of WE DO GOOD

Yannis Baala

CEO

Yannis is passionate about innovative financial models that combine technology and positive impact. His goal: to redirect savings toward the real economy by enabling everyone to invest.

Anaïs Bouchet

Product Manager
An engineer by training, Anaïs designs products and technologies that connect finance and impact. She leads the design, product, and development teams that created this platform, for example!

Victoria Groc

Support Manager
My main source of motivation is to contribute to the visibility of positive and innovative projects. Supporting passionate entrepreneurs in pursuing economic initiatives that have an environmental, social, and ethical impact motivates my career choices.

Paul Boutelier

Investment Manager

With degrees in corporate finance and data science, Paul joined erable to put finance at the service of ecological transition. Drawing on his experience in venture capital, he analyzes projects to create solid and reliable investment opportunities.

Sandra Dupont

Investor Relations Officer

I support entrepreneurs and investors on their journey on the platform. Through monitoring, communication, tools, and kindness, I help to ensure that the impact lasts beyond the fundraising phase.

Celian Cochet

Financial Analyst

During his gap year at Dauphine University, Célian is working as an analyst at WE DO GOOD, where he puts his finance and Excel skills to use on impactful projects. Curious and dynamic, he spends his free time enjoying sports, movies, and time in the sun.

Structure & Governance

WE DO GOOD is a simplified joint stock company (SAS) founded in 2013 in Nantes by Jean-David Bar, Susana Nunes, Emilien Schneider, and Adrien Dehelly.

In 2024, WE DO GOOD was acquired by the SMARTIMPACT group. It is now a wholly owned subsidiary of the latter, led by Yannis Baala (Chairman) and Anaïs Bouchet (Managing Director).

Join us!

As a fast-growing startup, we are always looking for talented individuals who are ready to tackle social and environmental emergencies together.

Alexandre Oun

Marketing & Communication manager

En année de césure à Grenoble EM, Alexandre rejoint WE DO GOOD en marketing et communication. Attiré par la diversité du poste, il s’implique avec enthousiasme, guidé par une forte sensibilité aux enjeux environnementaux.

Sasiya Smail

Product Designer & UX/UI

Créative dans l’âme, Sasiya améliore les produits Erable avec une approche centrée sur l’utilisateur. Elle veille à offrir une expérience fluide et cohérente, tout en contribuant à la stratégie et à l’identité de marque.

Néroli Prak

Technical Product Manager

En tant que Technical Product Manager, Néroli fait le lien entre les besoins utilisateurs et les équipes. Elle traite retours et demandes pour proposer des solutions adaptées, toujours guidée par son engagement pour l’impact positif.

Mouheb Jaziri

Lead Développeur

Lead développeur passionné, il conçoit des plateformes solides et évolutives. Fort de son expérience en e-commerce et e-learning, il met son expertise technique au service de produits fiables, performants et durables.

Farah Chourou

Software Engineer

Ingénieure Full Stack passionnée, Chourou maîtrise l’écosystème JavaScript pour créer des solutions innovantes et efficaces. Curieuse et engagée, elle explore les technologies émergentes pour concevoir des produits utiles et impactants.

Ryma Ben Salah

Software Engineer

Ingénieure Full Stack spécialisée en JavaScript, Ryma conçoit des applications web performantes et évolutives. Passionnée par le web moderne, elle crée des solutions innovantes, portée par une forte curiosité et un goût pour les défis concrets.